WAFFLE MILL
PACKAGING DESIGN
This project was executed in collaboration with TMB Design Studio.Waffle Mill is a leading FMCG brand in India. Waffle Mill wanted their packaging with fun, whimsical colours while still maintaining some of the original visuals that their customers know and love. To maintain the strong recall value, we kept their signature typeface consistent while working on clean, yet fun visuals that were eye-catching even when spotted in the cluttered environment of stores.
For the Frozen Waffles, the main aim was to highlight the USPs of the product. We’ve kept the layout clean but in fun bright colours to help them stand out in the freezer section of a store.
For the Waffle & Pancake Mixes, we have a band that represents a table cloth to invoke the feeling of making waffles at home on a Sunday morning.